The 2 Euro T-Shirt – A Social Experiment
At the end of last month, just before the annual Fashion Revolution day on the 24th April, a turquoise vending machine was placed in Alexanderplatz, a large central shopping area in Berlin advertising t-shirts for just 2€. One of the shops at Alexanderplatz, Primark retails t-shirts and many other garments at extremely low prices and is always filled with shoppers week in, week out many of whom are uneducated about how and why these products are so cheap.
When shoppers put their 2€ into Fashion Revolution vending machine however, they are shown where the clothes are coming from, how little the workers get paid and what conditions they live in then asked whether they still want to but the t-shirt or donate their cash to help support the campaign and build a better future for everyone in the global fashion industry supply chain. Watch their reactions in the video above.
Fashion Revolution Day is held in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed. Read more at fashionrevolution.org.