Stella McCartney: Designing With a Conscience
It’s not often high-end designers are revered for their eco-friendly credentials, but Stella McCartney’s commitment to the planet has now been recognised with a PETA-approved award for Most Stylish Women’s Knitwear.
PETA (People for the Ethical Treatment of Animals) announced the winners of the Vegan Fashion Awards last week. Now in it’s second year, this is an initiative which celebrates the best designers and suppliers of animal-free clothing and accessories. As the daughter of long-term vegetarian Sir Paul McCartney and animal rights activist Linda McCartney, over the years the McCartney family have more than done their bit for animal welfare. Despite Linda’s tragic death in 2008, her self-titled vegetarian food company continues to grow from strength to strength and in 2009 Paul, Stella and sister Mary founded Meat Free Monday. This ongoing campaign champions vegetarianism and has attracted global support with thousands of people pledging to reduce their meat and fish intake. Why? According to the Food and Agriculture Organisation (FAO), meat production is responsible for 18% of all man-made greenhouse gases. By cutting down our meat consumption we can significantly reduce CO2 emissions and protect our environment at both a local and global scale. By pioneering this ‘flexitarian’ approach to our eating habits, the family have created a growing awareness of vegetarianism and demonstrated the severe impact the meat trade has on our environment.
From biodegradable shoes to bags coated in vegetable oil, as a designer Stella McCartney certainly isn’t afraid to practice what she preaches. Her extensive range of eco-friendly products utilise the latest scientific research and include natural and renewable materials wherever possible.
Everything in my store and every single garment and accessory that you see is cruelty free, in the sense that no animal has died to make anything in here. A lot of people out there don’t want products that an animal has had to die for.